What is On-Page SEO and How it Works on Small business

What is On Page Search Engine Optimization and How it Works

On-page SEO

The on-page SEO factors are those elements that happen on your website. These are things about which you have total control, which means that you can work to improve these factors over time by following the best practices for SEO. This goes beyond your content marketing to the deeper levels of your site's HTML.

Here are just a few of the on-page SEO factors that can help you improve your search ranking:

Title tag

The title tag on each page tells search engines what your page is about. This must be 70 characters or less, including the keyword focused on your content and the name of your business.

Meta description

The meta description on your site tells search engines a little more about what each page is. This is also used by your human visitors to better understand what the page is and whether it is relevant. This should include your keyword and also provide enough details to inform the reader of the content.

Subheadings

Not only captions make it easy to read your content, but they can also help improve your SEO. You can use the H1, H2, and H3 tags to help search engines better understand the content of your content.

Internal links

Creating internal links or hyperlinks to other content on your site can help search engines learn more about your site. For example, if you're writing a post about the value of a specific product or service, you can link to the product or service page in your blog post.

Image Name and ALT Tags
If you are using images on your site or within your blog content, you will also want to include your keyword or phrase in the image name and alt tag. This will help search engines to better index your images, which may appear when users perform an image search for a particular keyword or phrase.

By strategically placing your keywords and SEO phrases in your pages, it is important to avoid excessive optimization. Google and other search engines will penalize your page if you try to use keywords often across your content.

In addition, you want to ensure that each content is focused on only one or two keywords. This helps ensure that your content is specific and relevant. Trying to handle many keywords at once can have a negative impact on search engine optimization, since it often creates content that is poorly focused and not focused.

While website content plays a vital role in search engine rankings, it is also important to consider the architecture of your site. You want to use a website design that makes it easy for search engines to check or crawl your pages and content. Creating internal links between your pages and creating a site map can help improve the crawling capacity of your site and provide search engines with a better understanding of the content.

Another concern when it comes to the architecture of your site is whether or not your site is compatible with mobile devices. Many consumers are researching information and brands on their mobile devices. You need to make sure these users can view, read and navigate your website from your mobile device. This not only affects the user experience, but can also affect your SEO.

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